Most important kpi for marketing department

Answer QuestionsCategory: MarketingMost important kpi for marketing department
asked 9 years ago
2 Answers
Aleksey Savkin Staff answered 9 years ago

Hi Ahmad,
In the most cases one need to track sales revenue, leads. cost per acquisition, and conversion rate on each stage from finding lead to converting it into the sales (all analyzed from the marketing perspective).

Aleksey Savkin Staff answered 9 years ago

I’ve decided to write a detailed post about marketing KPIs and measuring marketing ROI. Here is the guide that one can use for marketing. Feel free to share your thoughts here or in the post comments.

KPIs or Strategy – which comes first?

Start free wizard to create your strategy map Ideally, you need to have a strategy before start thinking about KPIs. How to create a good strategy? It's tricky and will require your expertise:
  • You will need to understand what your customers want and
  • How to give them what they want in the most effective way.
  • You will need to think about your competitors and, for sure, about your team.
Sounds like something complex? Not at all! Use this free Strategy Map Wizard and you will have your strategy map in 6 minutes.

10-Step System to Find Tailor-Made Key Performance Indicators


Examples of KPIs

It is easier to get started with KPIs when you have some good examples to follow. Find here examples of KPIs for various domains.

Winning KPI Crash Course

premium-bsc-training Even the best KPIs won't change anything if they are not properly aligned with a business context, if a company's strategy is not well defined, if there is no clear understanding about what the company is measuring and way...

Check out a "crash-course" for the Balanced Scorecard and KPIs.

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