What metrics and kpis should be tracked for marketing spend efficiency?

Answer QuestionsCategory: MarketingWhat metrics and kpis should be tracked for marketing spend efficiency?
asked 8 years ago
2 Answers
Aleksey Savkin Staff answered 8 years ago

Hi Ed,
It depends a lot on your marketing strategy, and the best practice is to understand and describe strategy first (on strategy maps), and then start looking for KPIs. If you are looking for some standard set you can have a look at these marketing KPIs.

Aleksey Savkin Staff answered 8 years ago

A short update: for more ideas and specific examples of marketing KPIs I do recommend for all readers to check out this guide here.

KPIs or Strategy – which comes first?

Start free wizard to create your strategy map Ideally, you need to have a strategy before start thinking about KPIs. How to create a good strategy? It's tricky and will require your expertise:
  • You will need to understand what your customers want and
  • How to give them what they want in the most effective way.
  • You will need to think about your competitors and, for sure, about your team.
Sounds like something complex? Not at all! Use this free Strategy Map Wizard and you will have your strategy map in 6 minutes.

10-Step System to Find Tailor-Made Key Performance Indicators


Examples of KPIs

It is easier to get started with KPIs when you have some good examples to follow. Find here examples of KPIs for various domains.

Winning KPI Crash Course

premium-bsc-training Even the best KPIs won't change anything if they are not properly aligned with a business context, if a company's strategy is not well defined, if there is no clear understanding about what the company is measuring and way...

Check out a "crash-course" for the Balanced Scorecard and KPIs.

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