Oana Boteanu Staff asked 7 years ago
This indicator is measuring the social responsibility efforts of a company. This is measured over a given time period. Many approaches can be taken on how to measure this KPI. One of the most useful ones is to measure the number of campaigns promoting social responsibility.
Examples are:
- Systems put in place to reuse your shopping bag (mostly used by supermarkets)
- Minimum packaging on product (e.g. cosmetics company LUSH leads by example, with no packaging)
Formula:
Number of campaigns/ actions taken for corporate social responsibility
- KPI Unit: number
- KPI Time frame: update annually
Comments:
Corporate Social Responsibility plays a big role in a company’s reputation in terms of sustainability. Now, when we refer to corporate social responsibility we can look at ‘big things’ or ‘small things’. So, we may look at fair trade, working environment, community investment etc. I’ll provide a hypothetical example for the purpose of this KPI. Company A has put in place the following campaigns as part of their corporate social responsibility strategy:
- 2 x employee volunteering campaigns – one with the local home care and one with the council
- 3 x charities fundraising where a certain sum from sales is given to the charity
- 1 x community investment in building a sports centre for young children
This was done over 1 year period.
For this KPI, we can calculate that a total of 6 campaigns have been put in place to support social responsibility (2+3+1). Alternatively or additionally, the company could calculate the $ investment dedicate to corporate social responsibility campaigns.
