KPI for Measuring of famous people performance posted in category Public Relations

WinningKPI - Public Relations - KPI for Measuring of famous people performance posted in category Public Relations This indicator is for measuring of famous person's performance; More details: it is important to understand if the person is popular/famous; It is necessary to give some numeric estimation of this value.

KPI Units: %

KPI Time Frame: update once a month

Posted by Alex Savkin | Help to protect community: Flag for moderation

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Ideas suggested by WinningKPI community:

Here are comments:

Here are some KPI ideas:

1. It is easy to find people on LinkedIN (especially when you deal with business-oriented niche). One KPI which is easy to measure might be a number of connections of the person on LinkedIn.

2. When you deal with famous people it is easy to use google to check their name and use number of results as a KPI. In some cases it is hard to find right person (when person's name is very common), in this case you can use the same idea for business related sites like Forbes.

3. You might use real-time tests. For instance running Google AdWords campaign for the name of the candidate and doing a/b testing with other names. Then you will see if the person is recognized and if people are willing to click the ad.
Alex Savkin | + | June 6, 2012 at 2:33 am

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