WinningKPI - Sales - KPI for Measuring of Average Sales per Customer or Transaction posted in category Sales KPI details: This indicator is for measuring of the average sales value that the company makes per customer or per transaction.
More details:
This data helps businesses to forecast income and develop strategies to increase this amount. For instance, a company may chose to create joined promotions that will encourage a higher spend per transaction.
Formula:
Total sales for a given period / number of customers or transactions for the same period
KPI Units: Money
KPI Time Frame: update once a month or quarterly Posted by Oana Boteanu | Help to protect community: Flag for moderation
Ideas suggested by WinningKPI community:Here are comments:
If a café makes around $2000 a week, and they average number of customers is (calculating number of clients coming in every day) 650 a week, the average spend per customer would be:
2000/650 = 3.07
On average, every sale is around $3 per transaction (client).
If the company creates a $5 deal for coffee, juice and a cake, clients may become more inclined to come in and purchase that deal (even if the initial intention was to purchase only a coffee). Promotions can help to increase customer spend per transaction.
Oana Boteanu | + | September 6, 2012 at 7:45 am
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