Ideally, you need to have a strategy before start thinking about KPIs. How to create a good strategy? It's tricky and will require your expertise:
- You will need to understand what your customers want and
- How to give them what they want in the most effective way.
- You will need to think about your competitors and, for sure, about your team.
Even the best KPIs won't change anything if they are not properly aligned with a business context, if a company's strategy is not well defined, if there is no clear understanding about what the company is measuring and way... Check out a "crash-course" for the Balanced Scorecard and KPIs.
Dear Abdullah, A good idea might be to formulate business context first. You can use Balanced Scorecard framework and to illustrate how financial or community goals are linked by cause-and-effect connection with clients, and internal aspects of the business.Once the business part is clear, the choice of KPIs will be much easier.