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KPI for Measuring of Online Sales Revenue as a % of Total Sales Revenue posted in category Sales

WinningKPI - Sales - KPI for Measuring of Online Sales Revenue as a % of Total Sales Revenue posted in category Sales Oana Boteanu This indicator is for measuring Online Sales Revenue as a % of the Total Sales Revenue of the Company.

More details:
It is a useful tool to identify the profitability of the online sales channel. Also, it can be used by companies to improve and monitor the profitability of their marketing and sales campaigns on their online sales channel.

Formula:
Total Online Sales Revenue/Total Sales Revenue x100

KPI Units: %

KPI Time Frame: update quarterly or at the end of marketing/sales campaign

Posted by Oana Boteanu | Help to protect community: Flag for moderation

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Here are comments:

KPI Expert A business like Tesco may choose to look at the online revenue as a % of total revenue (online orders, in the United Kingdom for example).
Over a year, if the total revenue was £42bn, and £10bn came from online revenue the KPI % is:
10bn/42bn x 100 = 24 %
Online revenue is a business opportunity and a market niche that successful businesses are expected to tap into. Measuring the revenue % from online revenue is very useful.
Further discounts or benefits can be given to customers to attract them to buy online.

Oana Boteanu | + | September 6, 2012 at 8:28 am

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