Measuring of Conversion Rate of Marketing/Sales Campaigns

WinningKPI - Sales - KPI for Measuring of Conversion Rate of Marketing/Sales Campaigns posted in category Sales

KPI details:

This indicator is used as a metric to evaluate the effectiveness of marketing/sales campaigns by measuring the conversion rate in the given time period.

More details:

The success of the conversion efforts of marketing/sales campaigns (e.g. accepting a gift, trying a product) are determined by identifying their conversion rate of exposed customers into buyers. A company may use this information to improve their conversion efforts, or for monitoring and comparison against forecasted/expected results from marketing/sales campaign.

For example, if a cosmetics company sent a representative in a shopping centre to sell their new face cream by letting people trying it, the effectiveness of that sales campaign will be measured by identifying how many of the people that tried the cream or spoke to the sales representative, actually bought the cream or placed an order.

Formula

Population converted into buyers /population exposed to the conversion effort x100

KPI Units: %

KPI Time Frame: update at the end of marketing/sales campaign

Posted by Oana Boteanu | Help to protect community: Flag for moderation

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Here are comments:

As an internet marketer I use this KPI to measure the % of population I convert into buyers for my online advert banners.
For a pay – per – click add, I calculate this by dividing the number of clicks I get per month by the number of customers that bought my product advertised on that link.
For example if I get 1000 click and 15 sales, the conversion rate is
15/1000 x 100 = 1.5%
Oana Boteanu | September 6, 2012 at 8:26 am

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