Measuring of Time dedicated to Sales Activities as a % of All Company Activities

WinningKPI - Sales - KPI for Measuring of Time dedicated to Sales Activities as a % of All Company Activities posted in category Sales

KPI details:

This indicator is for measuring the time that a company dedicates to sales activities as a % of all activities.

More details:

This is useful to help determine if the company spends enough time selling.

A more in depth analysis can join KPI’s and look at the overall cost and time per sale or at whether or not the time spend on sales activities is directly proportional with the sales increase.

Formula:

Time dedicated to sales activities/ Time dedicated to all activities x100

KPI Units: %

KPI Time Frame: update quarterly or yearly

Posted by KPI Expert | Help to protect community: Flag for moderation

Ideas suggested by WinningKPI community:

Here are comments:

This is a very good tool for call centre companies, especially the ones specialized in cold calling.
Assuming that the call centre has 30 workers, 20 sales staff, 5 administrative staff and 5 management staff; if the company wants to measure the weekly time spent selling as a % of all other activities, the formula could be calculating as following:

All time for activities: 30 (FTE) x 37.5 hours (a week) = 1125 (total working hours by all personnel)

Now assuming the sales staff spend at least 5 hours a day selling – 25 h a week,
20 x 25 = 500

So the average measure of how long the company spends selling is:

500/1125 x 100 = 44.5 % of time spent selling

KPI Expert | September 6, 2012 at 8:33 am

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