WinningKPI - CRM - KPI for Measuring of Net Profit Growth due to CRM posted in category CRM KPI details: This indicator is for measuring the net profit growth due to CRM. In other words, it measures the impact that CRM efforts have had on net profit growth, as a% of total net profit growth (assuming growth), in a given time period.
For instance, a company that has put in place new CRM practices and systems may choose to measure the impact of these new implementations on net profit growth over a year period.
The result may show a that 10% of the total increase on net profit is due to the introduction of loyalty cards, company personalized email offers etc.
Formula:
Total Net Profit Growth due to CRM / Total Net Profit Growth x 100
KPI Unit: %
KPI Time Frame: update annually
Posted by Oana Boteanu | Help to protect community: Flag for moderation
Ideas suggested by WinningKPI community:Here are comments:
Example (hypothetical values):
Total Net Profit Growth: $500 000
Total Net Profit Growth due to CRM effort: $150 000
% of Net Profit Growth due to CRM effort
150 000 / 500 000 x 100 = 30 %
Hence, 30% of the total net profit growth has been due to CRM effort.
Oana Boteanu | + | October 1, 2012 at 5:29 pm
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