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KPI for Measuring of Customer Management posted in category Customer

WinningKPI - Customer - KPI for Measuring of Customer Management posted in category Customer KPI Expert I need KPI for measuring Customer Management which basically describes relation ship between customer and enterprise. This process may be triggered at very early stages of the customer lifecycle (for example, for leads and prospects which are potential customers) and until the termination of the customer relationship between the enterprise and the customer. This processes is in charge of managing the customer relationship with the enterprise and of the customer profile. This process ensure that each customer gets a unique identity and that customer identities are not duplicated in the enterprise.

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I would start with a company strategy first. You need to describe your lead generation strategy, and lead conversion strategy. Once you have this in a form of map, you can find some key points and decide on KPIs for these points.

The process might be very complex, I recommend to download BSC Designer, after a download you will have regular lessons on the topic that will explain necessary steps:
http://www.bscdesigner.com/download

Alex Savkin | + | April 13, 2014 at 7:37 am

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