KPI for Measuring of Average room rate posted in category Hotels

WinningKPI - Hotels - KPI for Measuring of Average room rate posted in category Hotels Oana Boteanu
The KPI with this visual info-graphic is included in Hotel KPIs pack.
Details:
This indicator is for measuring the average room revenue, in a given time period. It is calculated by dividing the total revenue from let rooms by the total number of rooms let.
This is a common tool for hotels’ management to measure performance. However, this KPI alone can be misleading; for this reason, hotel managers use it together with the Revpar KPI. The two KPIs give an accurate measure of room sale performance, and can be used for comparison against competition.
In order to obtain even a more measurable result, some hotels calculate the Average Room Rate KPI as Total Room Income/ (No. of rooms sold + Complimentary rooms). This is used for hotels that offer complimentary room deals (e.g. for a business deal, for x number of rooms rented, y number of rooms are offered complimentary).

Formula:
Revenue from room letting / Number of rooms let
Or
Total Room Income/ (No. of rooms sold + Complimentary rooms)

KPI Units: Money

KPI Time Frame: update quarterly

Posted by Oana Boteanu | Help to protect community: Flag for moderation

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Here are comments:

KPI Expert Example:

If a hotel’s total revenue from room letting in one night is $6 500.
The hotel has a total of 150 rooms, but only 100 have been let and 5 extra were given in a complimentary deal.

Formula:

Revenue from room letting / Number of rooms let
$6 500 / 100 = $65
Or
Total Room Income / (No. of rooms sold + complimentary rooms)
$6 500 / (100 +5) = $6 500/ 105 = $62

Average room rate per night = $62-65$

Oana Boteanu | + | September 8, 2012 at 9:50 am

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