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KPI for Measuring of Room Yield- Actual Revenue as a % of Potential Revenue posted in category Hotels

WinningKPI - Hotels - KPI for Measuring of Room Yield- Actual Revenue as a % of Potential Revenue posted in category Hotels Oana Boteanu
The KPI with this visual info-graphic is included in Hotel KPIs pack.
Details:
This indicator is for measuring the room sales performance. It is very similar to the Revpar KPI, although it looks at the actual revenue that the hotel earns per room, as a % of potential revenue, in a given time frame.
For instance, a hotel room that is either sold at a very low price or not fully occupied will have a low room yield, and a lower Revpar.

Formula:
Actual total room revenue / Potential total room revenue x100

KPI Units: %

KPI Time Frame: update quarterly


Posted by Oana Boteanu | Help to protect community: Flag for moderation

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KPI Expert Example:

A hotel that has 100 rooms, and over a month period lets around 70% of its rooms, at a rate of $65 per night.

Actual total room revenue 70 x 65 = 4550
Potential total room revenue 100 x 65 = 6550

Room yield: 4550/6550 = 70%

This room yield would be usual of peak season, may even going up to 80-90%. Off peak season room yield can go as low as 50-60%. Hotels generally lower their rates and create lots of special offers to increase room yield in off peak seasons.

Oana Boteanu | + | September 9, 2012 at 5:26 am

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