WinningKPI - CRM - KPI for Measuring of % of FTE effort dedicated to CRM posted in category CRM KPI details: This indicator is for measuring the FTE effort dedicated to CRM, as a % of all FTE effort. This is calculated by dividing the total FTE dedicated to CRM activities by the total FTE the company has.
This is a useful indicator of CRM effort in terms of FTE. The measurement of this KPI allows companies to measure their CRM investment and amend it strategically. For instance, they may chose to fluctuate the FTE effort for CRM in different time periods, which would require a good understanding of current FTE effort.
Formula:
Total FTE effort dedicated to CRM / Total FTE x 100
KPI Unit: %
KPI Time Frame: update quarterly or annually
Posted by Oana Boteanu | Help to protect community: Flag for moderation
Ideas suggested by WinningKPI community:Here are comments:
Example:
Company A has 200 full time working employees.
Total FTE effort a month: 200
A total of 4 employees work on CRM, 2 of which give 0.5 FTE commitment and the other 2 give 1 FTE commitment.
Total CRM FTE commitment: 0.5 +0.5+1+1 = 3 FTE
% of FTE effort dedicated to CRM:
3/200 x 100 = 1.5 %
Therefore 1.5 % of the entire FTE effort is given to CRM.
Oana Boteanu | + | October 1, 2012 at 5:11 pm
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