KPI for Measuring marketing campaign success posted in category marketing

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KPI details:

This indicator is for measuring of marketing campaign process; this campaign is broadcast by radio. it will last for two weeks. the subject is electronic device. the product available only at authorized distributors.

KPI Units: ?

KPI Time Frame: ?

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In order to measure the success of the marketing campaign you could measure a few KPIs regarding the process.

Examples below:

Customer conversation rate of marketing campaigns %
This looks at what percentage of the exposed audience has been turned into customers
(Population converted into buyers)/ (Total population exposed to the campaign) x 100

Average Response Rate %
This looks at the response rate of the audience.
(Total number of customers that responded)/ (Total number of the audience) x100
Oana Boteanu | + | September 24, 2012 at 6:41 am

In terms of time frame you could measure it at the end of the campaign period (end of two weeks) or even weekly. If the type of campaign gives you the frame to measure response after the campaign, you could also measure after a month etc.
Oana Boteanu | September 24, 2012 at 6:44 am

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