Aleksey Savkin
Ideally, you need to have a strategy before start thinking about KPIs. How to create a good strategy? It's tricky and will require your expertise:
- You will need to understand what your customers want and
- How to give them what they want in the most effective way.
- You will need to think about your competitors and, for sure, about your team.
Even the best KPIs won't change anything if they are not properly aligned with a business context, if a company's strategy is not well defined, if there is no clear understanding about what the company is measuring and way... Check out a "crash-course" for the Balanced Scorecard and KPIs.