How to set up the SMART KPI for sales driver in FMCG division

Answer QuestionsHow to set up the SMART KPI for sales driver in FMCG division
Anonymous asked 2 months ago

What is the SMART KPI factors of Sales Driver to measure their annual performance?

1 Answers
Aleksey Savkin Staff answered 2 months ago

Not familiar with a concept of “SMART KPI factor”, I guess it is something similar to the leading indicators. In the case of sales, it depends a lot on the business model.
A good recommendation would be to start with sales funnel. The typical metrics for the funnel is a convention rates. You can find an example of sales KPIs here.

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